Sure About Shor is a hospitality growth agency — cafés, bakeries, restaurants, and F&B brands. Research, creative, and distribution, all built around one industry we actually know from the inside: the space itself, the menu, the guest experience, and the story it tells — built to survive being run by someone other than the founder.
Everything here is built for hospitality specifically — cafés, bakeries, restaurants, and F&B brands — not repurposed from generic business consulting. Research, creative, and distribution: diagnose what's real, build what's needed, then make sure guests actually see it.
Franchise readiness audits, unit economics, territory strategy, and partner-selection frameworks — built from your actual numbers, not a template deck.
SOPs, recipe standardization, supply chain, and quality checks — the infrastructure that makes a second and third outlet possible without you physically there.
Job architecture, training pathways, and the "how we treat people" playbook — so culture survives the move from one owner to many operators.
Logo systems, packaging, menu design, signage — a visual identity built for food and hospitality, documented well enough that someone else could run it consistently.
Space planning and architectural direction for new outlets — kitchen flow, seating, footfall — so every location feels unmistakably yours before a guest even walks in.
The details a guest actually notices at a table or counter — layout, materials, lighting — designed to be repeated outlet after outlet, not reinvented each time.
Online and offline campaigns built for a business where footfall, orders, and reviews matter more than a viral post — not generic brand marketing.
Press coverage and award submissions built for the F&B and hospitality world — from regional food lists to national recognition.
Managing what shows up when someone searches your café or restaurant before they walk in — reviews, ratings, and the story that follows it.
Pulled straight from our own internal culture document — the one we wrote for ourselves, not for pitch decks.
An attitude of service makes great work, great partnerships, and a great work environment possible.
Our words matter more than our styling. Style is the enemy of great work.
Never let the fear of sounding weird stop good thinking — that's where the unique angles live.
Too many good ideas never see daylight because someone assumed they weren't possible.
The moment we celebrate our wins louder than theirs, we've lost the plot.
What would our clients, our team, and our partners say once the job is done? That's the only metric that matters.
Every engagement moves through the same four stages, in order — because skipping straight to "design a franchise model" before diagnosing what's actually there is where most growth plans quietly fall apart.
A structured founder questionnaire and on-ground audit to get everything about the brand out of your head and onto paper.
Honest scoring of what's actually franchise-ready today versus what only exists because you're standing there.
The franchise model, spaces, brand system, and training — built to your specific fears and non-negotiables, not a generic playbook.
Rollout, PR, marketing, and hands-on support through the first 3–6 months where most growth plans are actually won or lost.
Most agencies that pitch hospitality brands have never actually run one — never run payroll on a slow Tuesday, trained a walk-in kitchen hire in a language they don't share, or fixed a supply gap an hour before opening. We have — and still do.
Sure About Shor was built on three disciplines — Research, Creative, and Distribution — the same structure that shapes every engagement: understand what's actually there, build what's needed, then get it in front of the right people. Internally, we run more like a sports team than an agency — everyone accountable for their own performance, everyone expected to bring their best. The one line the whole place operates by: act in the best interest of Shor.
Chai Sutta Bar priced dirt-cheap and franchised hard. Wow! Momo refused to franchise at all. Jumbo King switched models mid-way when the numbers stopped working. We broke down what actually drove growth at ten brands you already know — including where it went wrong.
Not a discovery call — a discovery form. Writing forces a kind of clarity conversation doesn't, and gives us something real to work from before we ever get on a call.
10 questions — what you're building, where you're stuck, and what success looks like. Takes about 10 minutes.
Once we start working together, we build a longer, tailored discovery form for your brand specifically.
Tell us what you're building and where it's stuck — we'll get back to you within a couple of days.
Prefer email or a straight ask over a form? Either works.